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Americans spend a lot of time on their phones. The quality of their online experiences is largely defined by what applications they use, which has created a unique niche market. Developers have already created millions of apps, but there’s always room for innovation and improvement.

Interested in becoming a developer? Making waves in competitive markets can be tough. Follow these tips to maximize the chances of creating the next big cell phone app.

Start by Identifying Unmet Needs

The average entrepreneur getting into app development isn’t going to be able to compete with established industry giants that are already providing valuable services. Instead, he or she will need to identify other Internet users’ needs that are currently going unmet.

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Start by doing some brainstorming and market research. Keep the focus not on existing apps that are already popular but on ways a new app could fill in the gaps.

Focus, Focus, Focus

Once entrepreneurs have developed a stellar idea, it’s time to focus and refine it. It’s much easier and more effective to develop an app that focuses on simplifying one aspect of users’ lives or online experiences in a specific niche.

If the app is successful, entrepreneurs can switch their focus to adding features and content later. In the early phases, the app should do one thing exceptionally well instead of losing focus and creating unnecessary clutter.

Incorporate Free Content

The best way to get users to try out a new app is to provide basic access for free. If the app offers some value in its basic, free form, users will be less likely to balk at paying for more advanced features or services.

Many successful apps offer both free versions and paid subscriptions. Developers make money on the free versions by relying on ads, then make the paid subscription services ad-free. It’s a winning strategy for everyone from app developers to advertisers and, most importantly, end-users.

Develop for Both Android and iOS

To achieve maximum success, new apps must be able to reach as many potential users as possible. Designing for the two most popular operating systems, Android and iOS ensures that the app will be available to the vast majority of consumers.

Designing for both operating systems requires implementing a cross-platform development framework. Experienced developers know just what it takes to design apps that are perfectly streamlined for both Android and iOS. They also know that cross-platform design will cut back on costs later once the app becomes more popular.

Integrate Offline Functions

The Internet may be more or less ubiquitous in 2021, but that doesn’t mean users won’t appreciate offline functionality. Many users appreciate being able to access their apps’ most valuable features and contents offline. Since positive user experience defines an app’s success, entrepreneurs should plan to meet this expectation from the beginning.

Perform Extensive Testing

Pre-launch app testing is a crucial step in the development process, so don’t cut corners. Experienced developers can work with entrepreneurs to develop a testing strategy that’s appropriate for their apps’ unique contexts and applications. The plan will likely involve not just pre-launch testing, but also beta testing with customer feedback.

Laboratory testing can only offer so much insight into an app’s effectiveness and user-friendliness. Making the app available to beta testers prior to the official launch helps developers determine actual vs intended use. It also helps to ensure that the app will perform as intended in a real-world environment.

Welcome User Feedback

Before end-users get access to the app, developers should ensure that they have an easy channel for offering feedback. In-app communication is key. The app’s customer service channels should be intuitive and easy to access, connecting users to the right types of automated or personalized assistance, and making it easier to submit ratings, reviews, and feedback.

Creating an effective customer communications channel accomplishes three goals:

It motivates users to communicate problems directly to the development team instead of placing the app’s shortcomings in the public spotlight.

It minimizes the chances of users having bad experiences that could cause them to turn to competing apps, boosting app retention.

It gives developers an idea of what steps they could take to further improve the app’s design or service provisions in future updates.

Create an Effective Marketing Plan

Even a flawless app won’t perform well if no one knows about it. Coming up with an effective marketing plan during the development stages can be incredibly helpful. Assume that any successful marketing plan will involve pre-launch and post-launch campaigns.

Effective app marketing plans need to be more dynamic than some entrepreneurs may expect. If, for example, beta testing or initial customer responses post-launch indicate that the app’s actual audience is narrower, broader, or just plain different from its expected audience, the marketing plan will need to change to accommodate new potential users.

As with feature development, marketing plans should be focused. Don’t try to get everyone on-board at once. Remember, even Facebook started out as a highly targeted platform designed with students pursuing advanced educations in mind. It wasn’t until the platform established itself as an industry leader and began to attract attention from additional audiences that it expanded to target other key markets.

Trust the Experts

There’s a reason entrepreneurs hire development companies during the earliest stages of creating new apps. These industry pros know the ins and outs of everything required to create a stellar new product, so don’t be afraid to take advantage of their expertise.

If a professional developer recommends making certain changes, there are good reasons he or she has made that recommendation. Consider it carefully and work with the team to implement appropriate upgrades or alterations.

Ready to Get Started?

Already have an amazing idea for the world’s next big mobile app? The best way to get the development process started is to contact a company that can help. The online world changes fast, so don’t put off making the leap until someone else comes up with a similar idea. Take action and reach out now to discuss the first steps in the development process.

There are several potential financing options available to cash-strapped businesses that need a healthy dose of working capital. A bank loan or line of credit is often the first option that owners think of – and for businesses that qualify, this may be the best option.

In today’s uncertain business, economic and regulatory environment, qualifying for a bank loan can be difficult – especially for start-up companies and those that have experienced any type of financial difficulty. Sometimes, owners of businesses that don’t qualify for a bank loan decide that seeking venture capital or bringing on equity investors are other viable options.

But are they really? While there are some potential benefits to bringing venture capital and so-called “angel” investors into your business, there are drawbacks as well. Unfortunately, owners sometimes don’t think about these drawbacks until the ink has dried on a contract with a venture capitalist or angel investor – and it’s too late to back out of the deal.

Different Types of Financing

One problem with bringing in equity investors to help provide a working capital boost is that working capital and equity are really two different types of financing.

Working capital – or the money that is used to pay business expenses incurred during the time lag until cash from sales (or accounts receivable) is collected – is short-term in nature, so it should be financed via a short-term financing tool. Equity, however, should generally be used to finance rapid growth, business expansion, acquisitions or the purchase of long-term assets, which are defined as assets that are repaid over more than one 12-month business cycle.

But the biggest drawback to bringing equity investors into your business is a potential loss of control. When you sell equity (or shares) in your business to venture capitalists or angels, you are giving up a percentage of ownership in your business, and you may be doing so at an inopportune time. With this dilution of ownership most often comes a loss of control over some or all of the most important business decisions that must be made.

Sometimes, owners are enticed to sell equity by the fact that there is little (if any) out-of-pocket expense. Unlike debt financing, you don’t usually pay interest with equity financing. The equity investor gains its return via the ownership stake gained in your business. But the long-term “cost” of selling equity is always much higher than the short-term cost of debt, in terms of both actual cash cost as well as soft costs like the loss of control and stewardship of your company and the potential future value of the ownership shares that are sold.

Alternative Financing Solutions

But what if your business needs working capital and you don’t qualify for a bank loan or line of credit? Alternative financing solutions are often appropriate for injecting working capital into businesses in this situation. Three of the most common types of alternative financing used by such businesses are:

1. Full-Service Factoring – Businesses sell outstanding accounts receivable on an ongoing basis to a commercial finance (or factoring) company at a discount. The factoring company then manages the receivable until it is paid. Factoring is a well-established and accepted method of temporary alternative finance that is especially well-suited for rapidly growing companies and those with customer concentrations.

2. Accounts Receivable (A/R) Financing – A/R financing is an ideal solution for companies that are not yet bankable but have a stable financial condition and a more diverse customer base. Here, the business provides details on all accounts receivable and pledges those assets as collateral. The proceeds of those receivables are sent to a lockbox while the finance company calculates a borrowing base to determine the amount the company can borrow. When the borrower needs money, it makes an advance request and the finance company advances money using a percentage of the accounts receivable.

3. Asset-Based Lending (ABL) – This is a credit facility secured by all of a company’s assets, which may include A/R, equipment and inventory. Unlike with factoring, the business continues to manage and collect its own receivables and submits collateral reports on an ongoing basis to the finance company, which will review and periodically audit the reports.

In addition to providing working capital and enabling owners to maintain business control, alternative financing may provide other benefits as well:

It’s easy to determine the exact cost of financing and obtain an increase.
Professional collateral management can be included depending on the facility type and the lender.
Real-time, online interactive reporting is often available.
It may provide the business with access to more capital.
It’s flexible – financing ebbs and flows with the business’ needs.
It’s important to note that there are some circumstances in which equity is a viable and attractive financing solution. This is especially true in cases of business expansion and acquisition and new product launches – these are capital needs that are not generally well suited to debt financing. However, equity is not usually the appropriate financing solution to solve a working capital problem or help plug a cash-flow gap.

A Precious Commodity

Remember that business equity is a precious commodity that should only be considered under the right circumstances and at the right time. When equity financing is sought, ideally this should be done at a time when the company has good growth prospects and a significant cash need for this growth. Ideally, majority ownership (and thus, absolute control) should remain with the company founder(s).

Alternative financing solutions like factoring, A/R financing and ABL can provide the working capital boost many cash-strapped businesses that don’t qualify for bank financing need – without diluting ownership and possibly giving up business control at an inopportune time for the owner. If and when these companies become bankable later, it’s often an easy transition to a traditional bank line of credit. Your banker may be able to refer you to a commercial finance company that can offer the right type of alternative financing solution for your particular situation.

Taking the time to understand all the different financing options available to your business, and the pros and cons of each, is the best way to make sure you choose the best option for your business. The use of alternative financing can help your company grow without diluting your ownership. After all, it’s your business – shouldn’t you keep as much of it as possible?

While living in a place sprinkled with history may sound exciting and appealing to many people, actually appreciating the historical site that might be located across the street from where you live might require an extra second of consideration. The importance of historical events, historical constructions, or historical places might dwindle if you see them every day, but taking a spare moment to acknowledge them will make you feel a sense of wonder, humility, and appreciation. That is what the residents of San Antonio, Texas, experience every day as they walk past the most important historical site of Texas, also known as the heart of Texas, the Alamo.

Like many other historical cities, the city of San Antonio, Texas, began from one structure. One structure that had a mission and managed to attract people to the region. While in the old world in Europe, you might encounter fortresses that stood the test of centuries passing by, in Texas, there is the Alamo. Built May 1, 1718 by Father Antonio de Olivares, the Payaya, and the Pastia Indians, the Mission San Antonio de Valero, known today as the Alamo, is a historic Spanish mission and fortress compound meant to bring education and Christianity to the local American Indians.

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By 1793, Mision San Antonio de Valero was secularized, meaning that its purpose was cast aside, and the dissociation from religion took place. However, the structure remained. Decades went by, and history reshaped it, but the Alamo maintains its appeal for visitors from all over the country. From its stone front to the stories they whisper, this Shrine of Texas Liberty can share its story one more time. If you’re interested in living in the shadows of Texan history, go ahead and contact the local real estate agents in San Antonio TX. You might even discover some new things about the city from them.

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The Mission
At the start of the 18th century, the Spanish settlers and their government established several Roman Catholic missions in the Eastern side of Texas. As the distance between the missions was too large, the need for a waystation to simplify supply access resulted in the new mission, San Antonio de Valero, being built in 1718 near the San Antonio River. The leader of this mission was Father Antonio de San Buenaventura y Olivares, and it started with three to five converted American Indians from Mission San Francisco Solano. Close by, the governor of Spanish Texas founded San Antonio de Bexar, the first civilian community in Texas, the present-day city of San Antonio.

As the first settlement was considered a risk area for flooding, they moved the mission on the river’s west bank within a year. It expanded to 3 acres, and the permanent buildings were erected. The number of mission Indians grew to 300 by 1744, and the mission was self-sufficient with 2,000 head of cattle and 1,300 sheep. The farmland surrounding the mission was covered in crops of corn, beans, and cotton. Aside from the church that was never completed, around 30 adobe buildings were constructed for storerooms, workrooms, and residential quarters for the Indian residents.

The mission walls could withstand raids from Apache and Comanche attackers, and in 1745 around 100 mission Indians drove off 300 Apache raiders, saving the mission and the town from destruction. As a precaution and response to attacks on other missions, walls were built to enclose the convent, church, Indian homes, and cannons placed near the main gate. Because of their increased liability, the missions were stripped of their influence, Apache tribes stole the horses, and the Alamo lost its ability to support a large number of converts. With only 12 mission Indians left, by 1793, the mission was secularized.

The Battle
A nickname like the Alamo might make one wonder about its origins. Nowadays, the Alamo stands for the structure that began the foundation of the city of San Antonio, the original name is still used but it is less known. Still, the name actually started during the 19th century from either the Spanish word for cottonwood trees or from the “Alamo Company” of San Carlos de Parras. The source isn’t clear.

The Alamo saw the first conflicts during the Mexican War of Independence as Mexico fought to secure its independence from Spain. The regional struggles transformed parts of the mission in the political prison and hospital between 1806 and 1812. From 1821 to 1835, the Alamo was under Mexican control until the Texan Revolution came. According to historians, there was a siege at the San Antonio de Bexar that lasted nearly two months after which the garrison was surrendered by the Mexicans to the Texian forces. The victory was deceiving. While General Cos assumed command of 100 Texian and Tejano soldiers, he requested 200 more men from the Texian government, fearing the garrison might not withstand an attack. While the government denied the request and sent only 60 more men, fortification began, and cannons were installed to help defend the Alamo.

Mexican attack started with 1,500 men and the siege lasted for 13 days. The Texian army had limited chances of victory against such numbers. William Travis, co-commander of the Alamo, wrote a letter “To the People of Texas & All Americans around the World”, pleading for reinforcements under the patriotic vow “victory or death”. The result was that 300 men started the Alamo journey, but only 100 reached their destination. The Mexican reinforcements increased their numbers by 1,000. The courage to stand their ground and not cower in the face of such power, even if they knew that death awaited them, lives on to this day in the spirit of San Antonio. Almost all Texian defenders of the Alamo died in battle, and a third of the Mexican forces were killed.

While the Mexican President-General Antonio Lopez de Santa Anna saw this victory as a tool to strike fear into the hearts of the Texian soldiers and assumed that it would end their resistance, the opposite happened. The Mexican army was defeated at San Jacinto Battle, and Santa Anna was captured, resulting in the retreat of the Mexican army and the end of the Texas Revolution. This year, the Fiesta San Antonio, the city’s biggest festival that commemorates the Battle of the Alamo was postponed due to COVID on June 17-27, having usually been planned during April.

The Legacy
After the Battle of the Alamo, views of Santa Anna alternated between the national hero who conquered the Alamo and the pariah. With his defeat and capture at the Battle of San Jacinto, disgrace followed his memory, with many Mexican accounts written by outspoken critics of the former President-General Santa Anna. Historical facts from the Battle of the Alamo were overshadowed in Mexican history by the importance of the Mexican-American War of 1846-1848.

The Alamo remained known by the largely Tejano population for its decades of assistance as either a mission, a hospital, or a military post. However, the growing English-speaking population knew it best for the Battle of the Alamo. Determining which of the two sides had more reason and justification for their view is up to you. Still, the growing English-speaking population was heard, and the Alamo imagery of Texian resistance grew. This led to a discrepancy between the two people living in the area, Texians and Tejanos, a drawn line with long-lasting effects until the early 20th century. Social differences divided the inhabitants, and this could also be seen in Mexico. Newspapers were either glorifying Santa Anna as the “Illustrious General” with his “Invincible Army” until his defeat or questioning the Battle of the Alamo’s logic that came at a great cost.

In the United States, the Alamo was remembered and used as a parallel to the Vietnam War. Rationalizing the need to send more troops to Southeast Asia, US President Lyndon Johnson remarked, “Just like the Alamo, somebody damn well needed to go to their aid” when speaking of the soldiers already on the front who were struggling. The backlash came from the public and the media (newspapers), with New York Times underlining the need to remember the Alamo for the “gallant men [who] died needlessly … To persevere is folly. To dare to retreat from error can be the highest form of courage.” The Alamo was the foundation for many anti-war protests during the late 1960s and early 1970s.

As a UNESCO World Heritage Site, the Alamo inspired historians to write it down, directors to film it, and songwriters to sing it. Its legacy lives on through the books The Fall of the Alamo by Reuben Potter, The Alamo by John Myers Myers, the movies The Immortal Alamo by Gaston Melies (1911), The Alamo by John Wayne (1960), The Alamo by John Lee Hancock (2004) and several ballads like The Ballad of Davy Crockett by Tennessee Ernie Ford, The Ballad of the Alamo by Marty Robbins, or Remember the Alamo by Johnny Cash.

Conclusion
The cry “Remember the Alamo!” was heard first during the battle of San Jacinto when 800 Texans defeated the 1,500 men of the Mexican army. The same cry was revived during the Mexican-American War as the two armies fought during 1846-1848. The most exciting thing about history is that it allows us the time to see how lessons can be learned from it. However, the most important thing is not to forget history because then we are destined to repeat it.

The stories of the Alamo can still be felt, seen, and experienced in the city of San Antonio, Texas. Some might be known by many, some by few, and we are curious to learn more about what happened there. Many long-time residents, possible descendants of survivors of the battle, might have some uncovered histories to share, but you can try to learn more from them.

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Let us know in the comments section below if the history of a place influences your relocation decision. It might make a difference for some and none for others. We’re only asking because we know that this country was forged on the backbone of many small or large battles, and this was just one of them. This was the Heart and Shrine of Texas Liberty. Like & Share this article with friends and family as these little pieces of national history should be remembered and treasured by all.