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1. BrazilThe Brazilian property market has got a lot going for it. The country is attracting a lot of inward investment, has one of the world’s fastest growing economies, a rapidly emerging mortgage market, a general shortage of quality homes, and has been selected to host the 2014 football World Cup and 2016 Olympic Games. This will lead to the construction of new and improved infrastructures and homes across Brazil.Property investors from around the world are flocking to Brazilian shores with a view to snapping up real estate, in anticipation of future capital growth.One local expect projects Brazilian property prices could appreciate by up to 200% over the next decade, driven by the country’s burgeoning economy, and the pending introduction of mortgages to overseas nationals.Investment banking firm Goldman Sachs believes that Brazil’s economic growth could outstrip that of the other BRIC (Brazil, Russia, India and China) member nations over the next few years.Brazil’s economy is widely expected to become the fifth largest in the world by the time the Olympic Games kicks off in 2016, and yet Brazil property and land prices still remain a fraction of those found in more developed nations.The Brazilian president Luiz Inacio Lula da Silva has already pledged to spend up to £11.5bn on building a million new homes in Brazil between now and 2011.However, potential high property investment rewards are not with out their risks, as crime and corruption still remains widespread in Brazil.2. FranceIn stark contrast to the relatively high risk, high return nature of investing in Brazil, the risks associated with investing in French property are far lower.France has traditionally always been a rather safe haven for property investors. The nation was the first European country to come out of recession in 2009, reflecting the fact that the global credit crunch had much less of an impact, compared to other European counterparts.France’s strong economy is having a positive impact on its property market, which now appears to be on the road to recovery.Increasing property and mortgage transactions are boosting residential values, with the latest FNAIM data revealing that the average price of a French property appreciated by 2.8% between April and September 2009.Although average prices remain down 7.8% year-on-year, the market is generally expected to improve further, due to France’s prudent attitude to mortgage lending.Anyone taking out a mortgage in France is generally only permitted to borrow one third of their total gross monthly income. This has ensured that mortgages remain readily available, with 100% loan-to-value home loans available at competitive borrowing rates.Consequently, mortgage lending in France is soaring. French mortgage broker Athena Mortgages reports that there was a 21% rise in mortgage enquiries in Q3 2009 compared with the previous quarter.The buy-to-let and leaseback sectors are reportedly attracting particular interest from investors, due to improved yields across the country.The capital city of Paris has long been identified as one of the most attractive European cities for investment, and is typically the most popular place to buy a home in France, along with Cannes, Marseille and Nice, which are all located along the southern Mediterranean coast.3. USAThe USA property market may be showing tentative signs of improvement, following one of the worst economic and property crashes in living memory, but the downturn has come at a cost to many US homeowners.Data from RealtyTrac shows that a record high of 938,000 US homes foreclosed in the third quarter of 2009. If this trend continues, foreclosures would reach around 3.5m by the end of 2009, up from around 2.3m properties last year.Properties in Nevada had the highest foreclosures rates in Q3, followed by homes in Arizona, California, Florida, Idaho, Utah, Georgia, Michigan, Colorado and Illinois.
Rising unemployment levels – currently at a 26-year high of 9.8% – was cited as the main reason for the increase in foreclosure levels. Yet, there may be worst to come, as the unemployment rate is not expected to peak until mid-2010.Unfortunately, one person’s misfortune is another’s gain. With around 7m properties currently in the foreclosure process, compared with 1.3m for the same period in 2005, predatory investors are buying up distressed, abandoned and repossessed homes at bargain-basement prices, as now appears to be the ideal time to fill your boots.Although the sub-prime mortgage crisis started in the USA, there are growing signs that the property market may now be at or near the bottom of the cyclical downturn. Various indices reveal that average residential prices started to rise, albeit marginally, during the second quarter of 2009.4. NorwaySales in Norway have nosedived over the past year or so, as residential values have cooled.However, the Norwegian property market downturn, which has not been anywhere near as severe as in other neighbouring countries, appears to have already bottomed out, and looks ready to lead the Scandinavian property market recovery.The key to the Norwegian property market is the strength of the country’s economy, which has made it one of the wealthiest in the world, while new housing output has dropped below average, which could fall short of demand next year.Norway is rich in both gas and oil and this helps to support the country’s economy and ensure that its currency also stays strong – both alluring to property investors.The country’s population is estimated to increase by 23% – approximately one million people – over the next 40 years, which should make sure that long-term residential demand is robust.Another positive is the fact that unemployment is extremely low – approximately 3% – compared to its European counterparts.Almost half of the Norwegian population resides in the counties of Oslo, Rogaland, Akershus and Hordaland, and so this is where property investors should focus their attentions. Property prices in these places remain relatively cheap compared to wages in Norway.5. SwitzerlandMany of the high earners currently living in Britain look set to quit the UK in droves ahead of the introduction of a 50% top tax rate in April 2010, and escape to more tax-friendly shores, such as Switzerland.The Swiss authorities are actively lobbying to attract many of these disillusioned high-net worth individuals, who are being tempted by assurances that they will be allowed to steer clear of European Union regulation and Britain’s Financial Services Authority.It is estimated that hedge funds managing in the region of £10 billion in assets have already moved to Switzerland in the past year alone. This has increased demand for homes to rent and buy.Due to canton restrictions, it has previously been difficult for foreigners to buy property in Switzerland. However, the country has now eased its strict property buying regulations, and opened its doors to more international buyers, partly through the introduction of ‘residence de tourisme’ style investments, which is similar to the ever-popular ‘leaseback’ formula in France.Switzerland, one of the richest nations in the world, is of course a tax haven.
Anyone who sets up permanent residency in Switzerland would be entitled to take advantage of the country’s favourable tax law, including the lump sum taxation, which charges a levy based on people’s lifestyle and spending habits.Given that one’s taxable income is charged at just five times their annual rent or rental value of their property, and the fact that assets outside Switzerland remain tax-free, should ensure demand for Swiss properties – to rent and buy – remains strong for years to come.Historically, Swiss property values have typically appreciated in line with inflation. Properties located at the top end of the market, in cantons like Valais and Vaud, have reportedly increased by up to 20% in the past year.6. AustraliaThe Australian economic and property market recovery has been swifter than the other leading nations around the world.It has been claimed that the revival in the country’s property market and economy is as much as 12 months ahead of the other developed countries in the economic cycle.Unemployment peaked in September 2009, in stark contrast to Britain and the USA, while increasing commodity demand from China has forced the Australian Central Bank to raise benchmark interest rates. Yet this has failed to cool strong residential demand, which coupled with a general housing shortage, is forcing property values higher.The latest Australian Bureau of Statistics house price index shows that the average price of a residential property in Australia appreciated by 4.2% in the third quarter of 2009, which means that in the year to September, residential prices increased 6.2%.Australia could be set for a residential property price boom over the next few years, as the country’s economy continues to show genuine signs of recovery.A recent Australia property report projected that average residential prices in nearly all capital cities would increase by between 11% and 19% by 2012, with the greatest property price rises expected to be recorded in Sydney, Adelaide and Melbourne.7. MalaysiaI tipped Malaysia to be the number one place to invest in property in 2009, due to the country’s robust property ownership laws, lack of capital gains tax and attractive mortgage rates.However, residential sales were sluggish during the early half of the year, as the market struggled as a direct consequence of the global credit crunch, while there are some political uncertainties emerging.But with consumer sentiment improving, the recent positive market recovery, supported by the construction of new residential schemes across the country, should continue in 2010.While property prices race ahead across much of Asia – in countries like China, Vietnam and Singapore – which has led to heightened fears of budding property bubbles, the Malaysian property market has merely stabilised, making it suited to more balanced investors.With an extremely young and well-educated population, long-term demand for property in Malaysia looks set to grow.Domestically, an increasing number of people are moving from the countryside into the larger cities, while internationally Malaysia looks set to cross a demographic landmark of huge social and economic importance.Malaysia’s population is growing by around 2%, or an extra 500,000 people, every year. The World Bank projects the country’s population will grow annually by 1% until 2050, which will place further pent-up demand on property values.Malaysia’s property prices are still lower than they were in 1997, due partly to the Asian financial crisis in the late 1990′s, suggesting very real room for growth.8. Abu DhabiThe recent property price falls in the fast growing UAE capital of Abu Dhabi, the richest and largest of all the seven UAE states, have been nowhere near as severe as in neighbouring Dubai.The tax-efficient emirate has the largest fossil fuel reserve in the UAE, is the fourth biggest natural gas producer in the world, has the world’s highest income per capita, is home to almost all of the Arabic Fortune 500 companies, and is currently sitting on over 88 billion barrels of proven oil reserves.Yet Abu Dhabi is now actively trying to reduce its reliance on oil, and is diversify its economy into the financial services and tourism sectors. Billions of pounds have been allocated for infrastructure projects and the development of residential, leisure and cultural schemes across the oil-rich emirate. The plans are truly remarkable.Nevertheless, investors seeking out bargain deals will find some of the best opportunities for distressed property investments in the Gulf region in Abu Dhabi.The recent slowdown in the property market means that just 45,000 are anticipated to be completed in the capital in the next four years, augmenting the exiting housing shortage.The supply of housing stock remains scant, partly because Abu Dhabi is not part of a community master-plan like those pioneered by Emaar and Nakheel in Dubai.The housing shortfall in the capital is expected to stand at around 15,000 homes next year, which could mean that property prices and rents are forced up, while residential demand – domestic and international – is expected to increase.Because Abu Dhabi does not have the same high level of exposure to the global financial crisis, compared with other UAE emirates, mortgages for non-residents – at up to 75% loan-to-value – are readily available again. This is likely to appeal to buy-to-let investors, as well as those people seeking equity release and to remortgage their properties in Abu Dhabi.9. OmanThe relaxed Arabian state of Oman, voted ‘destination of the year 2008′ by Vogue magazine, has long been a popular holidaying destination for people living within the GCC.With a population of around 2.3m, Oman is being modernised and liberalised culturally and economically by hereditary Sultan, Qaboos Bin Said Al-Said, a forward-thinking leader.Sultan Qaboos strategy for economic growth – Vision 2020 – aims to diversify Oman’s economic dependency on oil, and focus on other industries, such as property and tourism.Demand for property in Oman is primarily being driven by the Sultan’s decision to introduce legislation in 2004 – ratified in 2006 – permitting foreigners to buy freehold property and land in designated tourist areas, most notably Muscat. These projects are referred to as Integrated Tourism Complexes (ITC). Furthermore, foreign homeowners can now apply for residency visas.A number of luxurious developments are being erected across Oman including, The Chedi, Azaiba, Wadi Kabi, The Wave, Barr Al Jissah Residences, Jebel Sifah, Salalah Beach, The Malkai, Muscat Hills, Al Madina A’Zarqa, Jebel Sifah, and Salalah Beach.The fact that Oman appeals to end-users – not just investors – means that the medium to long-term prospect for Omani property market growth looks good.10. South AfricaSouth African property market conditions look ripe for investment, as the country starts to come out of recession. Recent property price falls appear to be bottoming out, while FIFA’s 2010 football World Cup fast approaches.From the moment world football’s governing body, FIFA, awarded South Africa the rights to host the World Cup in 2010, shrewd property investors from around the globe have been looking on with great interest, with one eye firmly on cashing in on the sport’s popularity.The first ever FIFA World Cup to be hosted on African soil has the potential to be the biggest sporting event of all time.The tournament is expected to attract around 350,000 football fans for a month of football mayhem, starting on 11 June 2010, which is tipped to contribute around £1.5bn to South Africa’s gross domestic product and generate another £500m in government taxes.South Africa property prices haven softened over the past year or so, due to a fall in residential demand, caused by reduced housing affordability, higher inflation and interest rates.But residential prices could soon experience growth, on the back of what should be a reinvigorated economy, spurred by the football tournament.While the odds may be stacked up against the South African football winning the World Cup in 2010, it is not too far fetched to assume that the country’s housing market could prove to be the real winner of the tournament, generating significant returns for property investors in the process.

Americans spend a lot of time on their phones. The quality of their online experiences is largely defined by what applications they use, which has created a unique niche market. Developers have already created millions of apps, but there’s always room for innovation and improvement.

Interested in becoming a developer? Making waves in competitive markets can be tough. Follow these tips to maximize the chances of creating the next big cell phone app.

Start by Identifying Unmet Needs

The average entrepreneur getting into app development isn’t going to be able to compete with established industry giants that are already providing valuable services. Instead, he or she will need to identify other Internet users’ needs that are currently going unmet.

Recommended article: 7 Steps of App Development

Start by doing some brainstorming and market research. Keep the focus not on existing apps that are already popular but on ways a new app could fill in the gaps.

Focus, Focus, Focus

Once entrepreneurs have developed a stellar idea, it’s time to focus and refine it. It’s much easier and more effective to develop an app that focuses on simplifying one aspect of users’ lives or online experiences in a specific niche.

If the app is successful, entrepreneurs can switch their focus to adding features and content later. In the early phases, the app should do one thing exceptionally well instead of losing focus and creating unnecessary clutter.

Incorporate Free Content

The best way to get users to try out a new app is to provide basic access for free. If the app offers some value in its basic, free form, users will be less likely to balk at paying for more advanced features or services.

Many successful apps offer both free versions and paid subscriptions. Developers make money on the free versions by relying on ads, then make the paid subscription services ad-free. It’s a winning strategy for everyone from app developers to advertisers and, most importantly, end-users.

Develop for Both Android and iOS

To achieve maximum success, new apps must be able to reach as many potential users as possible. Designing for the two most popular operating systems, Android and iOS ensures that the app will be available to the vast majority of consumers.

Designing for both operating systems requires implementing a cross-platform development framework. Experienced developers know just what it takes to design apps that are perfectly streamlined for both Android and iOS. They also know that cross-platform design will cut back on costs later once the app becomes more popular.

Integrate Offline Functions

The Internet may be more or less ubiquitous in 2021, but that doesn’t mean users won’t appreciate offline functionality. Many users appreciate being able to access their apps’ most valuable features and contents offline. Since positive user experience defines an app’s success, entrepreneurs should plan to meet this expectation from the beginning.

Perform Extensive Testing

Pre-launch app testing is a crucial step in the development process, so don’t cut corners. Experienced developers can work with entrepreneurs to develop a testing strategy that’s appropriate for their apps’ unique contexts and applications. The plan will likely involve not just pre-launch testing, but also beta testing with customer feedback.

Laboratory testing can only offer so much insight into an app’s effectiveness and user-friendliness. Making the app available to beta testers prior to the official launch helps developers determine actual vs intended use. It also helps to ensure that the app will perform as intended in a real-world environment.

Welcome User Feedback

Before end-users get access to the app, developers should ensure that they have an easy channel for offering feedback. In-app communication is key. The app’s customer service channels should be intuitive and easy to access, connecting users to the right types of automated or personalized assistance, and making it easier to submit ratings, reviews, and feedback.

Creating an effective customer communications channel accomplishes three goals:

It motivates users to communicate problems directly to the development team instead of placing the app’s shortcomings in the public spotlight.

It minimizes the chances of users having bad experiences that could cause them to turn to competing apps, boosting app retention.

It gives developers an idea of what steps they could take to further improve the app’s design or service provisions in future updates.

Create an Effective Marketing Plan

Even a flawless app won’t perform well if no one knows about it. Coming up with an effective marketing plan during the development stages can be incredibly helpful. Assume that any successful marketing plan will involve pre-launch and post-launch campaigns.

Effective app marketing plans need to be more dynamic than some entrepreneurs may expect. If, for example, beta testing or initial customer responses post-launch indicate that the app’s actual audience is narrower, broader, or just plain different from its expected audience, the marketing plan will need to change to accommodate new potential users.

As with feature development, marketing plans should be focused. Don’t try to get everyone on-board at once. Remember, even Facebook started out as a highly targeted platform designed with students pursuing advanced educations in mind. It wasn’t until the platform established itself as an industry leader and began to attract attention from additional audiences that it expanded to target other key markets.

Trust the Experts

There’s a reason entrepreneurs hire development companies during the earliest stages of creating new apps. These industry pros know the ins and outs of everything required to create a stellar new product, so don’t be afraid to take advantage of their expertise.

If a professional developer recommends making certain changes, there are good reasons he or she has made that recommendation. Consider it carefully and work with the team to implement appropriate upgrades or alterations.

Ready to Get Started?

Already have an amazing idea for the world’s next big mobile app? The best way to get the development process started is to contact a company that can help. The online world changes fast, so don’t put off making the leap until someone else comes up with a similar idea. Take action and reach out now to discuss the first steps in the development process.