Setting Up A Service Based Business For BeginnersAlthough there are exceptions where both entities are entwined into one, most basics of the business is built around one unifying category so that the intentions and goals are clearly and visibly set.This distinction allows the individual to then decide of the accompanying tools that should be chosen for the purpose of enhancing the business experience and also to contribute positively to the ease of running the business entity.Most service based forays are labor intensive which the business entity revolves around. This is either packaged as the selling of expertise in a particular field or the selling of the actual “engines” that produce the desired outcome that bring in the revenue.Either way the quality, efficiency, attention and detail that is exercised within the business are the eventual elements that are going to make or break the business foray into the revenue churning mechanism.Basically offering the time frame required to create a particular service or to provide the content of the project itself is how the cost factor is calculated and the profits are gained in the service based business.Therefore, the individual would have to factor in the cost of business entity by the labor intensive tool it provides, in order to provide a suitable base line for the eventual calculation of the profits and the pricing suitable to be demanded.Alternatively the value of the service based business can be calculated on the value of the service being provided in a consultancy capacity which is evaluated against the insights the said service will bring to the company with the intention of creating a system thereby the said company is able to save or be more cost effective.Being able to identify a suitable and good service based company is very important if the new business or existing business owner intends to hire its services to help enhance the site’s potential.Identifying the characteristics of a particular service based company and matching them to the needs of the site in question will allow the business owner is make an informed decision of the merits of the chosen service.Do Your Research First-Customer perception of a company is very important to the progress and eventual success of any business endeavor, therefore it is very important to be able to identify the appropriate service based one to best suit the individual’s needs.Being able to provide good service should always be the prime concern of any business entity especially if its revenue earning power depends on this one factor.Market research is often the best way to identify the companies that have good track records and are capable of delivering what they promise.This information can easily be sourced over the internet as these companies will be active in presenting their achievements for all interested parties to view.It is also an excellent platform for potential clients and competitors alike to note the merits of the presenting service based company.Being well-placed on the search engine rankings will allow the service based company to be more visible and thus make it easier to garner the intended customer base to ensure its consistent success.The features of a good service based company would have to include the value added by the business entity from the input stage to the output stage where the results are then measured by its success rates.These input stages are often regarded as the commodity phase and the processes that it is designed around have to ensure the successful output stage which is where the end desired results are more than adequately met.Making a sale or pushing a business proposition is never an easy task to accomplish for some, therefore having the relevant assisting tools at hand should provide the individual with some encouragement to see the process to success.Marketing Skills-The following are some tools that can prove to be of great assistance to any individual intending to beef up their marketing skills:Making use of as many online tools as possible to promote the business or product intended is one way to start the enhancement of the marketing skills venture.Using blogs to create the interest and visibility for the item is something that should be considered as this is one way to get the attention of the target audience without much cost incurred.Working together with others is another way to beef up an individual’s marketing skills. Being part of a team effort where the individual’s talents and contributions are noticed and acknowledged is definitely an encouraging factor and helps the individual to be more adventurous and keen on honing his or her skills further.Availing one’s self to be listed on freelance job sites is also another way of beefing up the marketing skill of an individual. The fact that the visibility factor the site can bring to the individual will help the person focus more on ensuring the eventual connections made are optimized and locked in at the earliest opportunity.Social websites are also a good platform to introduce one’s marketing skills to the masses.Because of the competitiveness of all the participants in this particular platform the individual will subconsciously be forced to step out and ensure his or her participation leaves a positive impact on the interactions.Showcasing all the positive skill of the marketing process will eventually earn the respect and attention of others looking for such services.Create Your Website-Creating a website can be a challenging feat for those not very internet savvy, however it is not altogether a task that is formidable in nature. With a little startup knowledge and tips anyone can successfully attempt to put together their own website.The following are some guidelines that will help ease the process:Registering the suitable domain name is the first step to take when designing a website.The choice of this domain name should ideally take into consideration the relevance the name has to the intended site, an easy to remember reference, one that is short yet descriptive and whether it has the right extensions tagged to it such as.net,.com,.org.The next step would be to set up a web host account and this would entail the picking one that can provide the services the individual would need for the website.Although cost is always a factor for every business endeavor, it would be advisable to avoid using the cheaper and inexperienced ones available as this might end up costing the individual in the future.The follow up step would be to point the domain to the web host in place.This is a fairly simple exercise, however if the individual faces any potential problems along the way there are always assisting platforms to tap into to get the relevant help or explanations.Getting a word press linked to the site is another important step to incorporate into the setup. This word press is a free platform that is used by bloggers and allows the individual to build the website with the minimum of effort while making it user-friendly always.Last but by no means the least, would be for the individual to organize the website.This process would involve the backtracking exercise to ensure there are no defaults that would cause the viewer to be put off when visiting the site.Learning to build websites isn’t the complex technical process a lot of people think it is. All you really need to do is come to our website and get access to 300+ Tutorials that show you step by step how to build a website, and so much more, and start playing around with building your own websites.Advertising Ideas-In order to stay competitive it is necessary to always be able to have fresh views and ideas to present to potential customers and target audiences. Without such innovations the website will become stagnant and outdated thus eventually causing the original high volume of traffic flow to thin out. Brainstorming is one way of gathering and creating new ideas that would benefit any endeavor.Some of the ways that can be adopted to bring forth interesting and innovative ideas at the brainstorming sessions are facilitated by encouraging the participants to simulate the mindset of the customer or the intended target audience.By doing this the participant are more likely to anticipate the needs and wants of the customers and target audience and design any changes to fit into this discovery.Bringing people together to discuss ideas at the same time and in the same place is also another good advantage the brainstorming sessions can facilitate.Advertising ideas and campaigns can be discussed in “real time” as opposed to having emails flying about which is less effective and time-consuming and even confusing at times.Brainstorming for advertising purposes, should ideally take into account the following points:Problem definition and identification should be done at the very onset of the exercise. With this clearly outlined, other factors can then be worked on in line with the initial problem discovery information.Custom designing can also be worked on within the brainstorming session, as the collaboration of views can contribute to finding the one idea that is going to eventually used to build the campaign around.Customer Service-Making a sale is only the first step is the relationship building exercise, which will eventually contribute to either the success or failure of any business endeavor. Therefore, it is important to pay attention to the customer service offered to cement the success rate desired.The following are some tips as to how to stay on top of the customer service exercise:Taking the customer for granted is the first and most common mistake most businesses make. This is especially evident when the business has expanded to now successful and comfortable levels. Often forgotten is the customers that brought the business to such heights in the first place.Therefore, it is very important to keep in touch with the customers so that vital information can be obtained about the current needs and wants of the customer.In the quest to stay informed and provide optimum customer service another point to consider and exercise is the importance of being fresh and innovative with ideas that are going to keep the customer coming back for more.When boredom sets in the customer will usually simply look elsewhere for the next new exciting thing that attracts their attention.Therefore, in order to induce customer loyalty innovative ideas should be a constant feature within the business.Happy Customers Are Loyal Customers-Training staff to treat each customer with respect and individuality is well worth the effort. Sometimes this positive treatment is the defining factor that keeps the customer coming back, even if the products are not exactly the best in the market.Having the protocols in place for quick and efficient responses to a customer’s queries or grievances, is one way of ensuring the individual stays a loyal customer and does not spread negativity about the business or product. Happy customers are loyal customers.In most cases it is rather difficult to specifically categorize businesses into specific service based styles. This is mainly because a lot of businesses tend to incorporate different platforms and strategies into the actual blueprint of the business format.However, there are some that can be clearly defined as service based business companies and the following are some of these examples:Types Of Service Based Business-Such service companies may include the likes of services provided by doctors, accounts, architects, actuaries, lawyers and other related fields.On a more creative side one may include the likes of services provided for by fabric designers, fashion designers, color scheme artists and many more as the list of such endeavors can be quite overwhelming.Most service type companies rarely have appreciable inventory as the purchases for usually made with the objective of facilitating a job thus the need to carry any inventory would not be necessary.Merchandising companies can also be considered service style enterprises as they to provide a service of sort to the customer base.However, this service is based solely on providing tangible elements rather than just the action of extending physical service. The generation of revenue is from the actual sale of the inventory rather than from the service extended.Manufacturing companies also come under the category of providing a service to the industry and the customer needs. In this scenario the products or items are made and sold within the company’s business entity thus ensuring monetary gains are derived both from the product and the service offered by manufacturing the product.All these different types of basic service providing entities are all in place with one goal in mind and that is to create the platform for revenue earning potential. Therefore, in order to understand and identify which would be best suited for the individual business owner, more research should be done to find the style that best suits the individual’s needs.OK, so I hope this article gives those looking to start their own online service based business a better understanding on what it takes to set up and grow a successful online serviced based business.To your great success on your online business journey, Bob
Who Are You Trying to Kid With That Business Plan?
A lot of people dream of starting their own business. They have heard of the “unlimited opportunities” and the “complete freedom” and the “not having a boss”. If you are one of those who have that dream and believe it really can come true then I have something to say to you “WAKE UP!”When you start your own business you don’t have ‘complete freedom’. As a matter of fact there’s a really good chance that you will have less freedom, a lot less freedom. To be successful you will most likely be working seven days a week and you will be working longer hours and you will be working for a lot less money (at least in the beginning). Does it still sound like something you really want to do?As far as ‘not having a boss’ goes, well I hate to be the one to break this to you but you will always have a boss. If you don’t do what the customers want then you will go out of business and if you are lucky enough to borrow money to start and run your business then your banker/investors will be telling you a lot about how you are going to run your business. Okay so maybe they aren’t your ‘boss’ but they are still the ones who will tell your what you must do. And that’s what your current boss does now. Does it still sound good?Of course you can be stubborn and do what you want instead of what the customers want and there’s a word for business owners that do that. They are called employees because they went out of business and had to go back to work for someone else. Still interested in starting your own business?I’m going to assume at this point if you are still reading, that you are interested in starting your own business. Don’t get me wrong, I have started lots of companies and had a lot of success. Over a period of ten years I actually sold two of my companies to a Fortune 50 company for a LOT of money. At that time a lot of my friends commented on how lucky I was for that to happen. I just smiled and didn’t respond to those types of comments. You see, they only saw the end result of a lot of really hard work and a lot of really long hours working seven days a week. They didn’t see the failed marriage, the teetering on the brink of not being able make my payment to the bank. They didn’t see me working for free with no salary at all for weeks and weeks. They didn’t see me having to take money from my personal checking account in order to meet payroll. Yep, I sure was lucky.When you start your own business you don’t see things like those I just mentioned. If you are serious about starting your own business then you have heard that you must have a ‘business plan’ to take to the investors. Well, I have looked at lots and lots of business plans over the years and for the most part they were all worthless. People who want to start a business tend to see the world through rose colored glasses. For example when they get to the part on the business plan where they are to assess the competition nearly everyone completely under estimates not only the number of competitors but the strength of the competitors too. People who are convinced that they want to go into business for themselves tend to operate with blinders on. I’ve seen people come up with some really outlandish things in the ‘Competition Analysis’ of a business plan.Failure to properly analyze the competition is one of the most common flaws I see in start-up business plans. Here’s an example: I had a gentlemen come to me (as a potential investor) with the idea of starting his own Lexus repair shop. He had been a mechanic for over 15 years and had all of the ‘industry certifications’ and had been through all sorts of courses and schools on how to diagnose and repair just about anything related to Lexus automobiles. He had no experience in how to “run” a repair shop but that’s the subject of another article.Here’s how brief recap of how the conversation about competition went:Me: “What about your competition, who are they? Him: “There really isn’t any”. Me: “What? How do people get their cars repaired now?” Him: “Nearly everyone takes their cars to one of the local dealerships for repairs. I can do it a lot cheaper than the dealerships because I will not have all their overhead.” Me: “So there are no independent shops that work on Lexus?” Him: “There are some independent shops but they are so small that I wouldn’t consider them real competitors.” Me: “So why are they so small?” Him: “I think their prices are too high.” Me: “Are their prices lower than the dealerships who are doing the majority of the work now?” Him: “Yes. The independent shops are almost always a lot cheaper than the dealerships.” Me: “So maybe the independents are so small because people who own a Lexus are not swayed by lower prices. After all they paid a lot for their car. Maybe they are not as price conscious as you think.” Him: “I can do the same work for 30% to 40% cheaper, how could they not be interested in that?”Can you see what’s going on here. This guy was convinced he could do it better, faster and cheaper than anyone else. Yet the facts as he presented them showed that the customers he wanted to go after were not easily persuaded by the “cheaper price” argument which happened to be what he wanted to use as his unique selling proposition.One of my favorite sayings when talking to people about their business plans is “Don’t confuse me with the facts because my mind is already made up.” A business plan is supposed to get people to think. To do an unemotional analysis to see if there really is a viable opportunity there. But too many of them will do all sorts of mental gymnastics to justify their position. I don’t care what type of business you are thinking about starting, there is competition out there. Don’t kid yourself.Another big problem I see in business plans is a lack of management experience. Here’s another real world example. I had a ‘friend of a friend’ ask me to meet with a friend of theirs. It was a woman who had the idea of starting her own “cookie bakery”. She didn’t have the funds necessary and was coming to me as a potential investor. I agreed to meet with her. One of the very first questions I asked was “Where did you come up with the idea of starting your own bakery”? She said that for years she had baked cookies and she had lots and lots of people tell her she should start her own bakery. These people (mostly friends and family) said she baked the best cookies they had ever tasted. She had brought some to our meeting and to her credit, they were very good.When I asked her about her experience in running a bakery she told me she had never actually worked in a bakery. As a matter of fact, she had been a secretary up until the birth of her second child and had taken 6 years off. Now that the child was going to school, she was ready to “go into business for myself”.Out of respect for the friend who had asked me to meet with her I didn’t quickly end the meeting as I normally would have. Instead I took some time and asked her some questions. My goal was to try to get her to stop being emotional and to only analyze the facts. A few of the questions were:”Have you picked out a location?”
“Do you have any idea what the lease will be?”
“How much will it cost to renovate to get it ready?”
“How much equipment will it take?”
“Can you lease it or do you have to buy it?”
“Where are you going to get your customers?”
“How much is the insurance going to be?”
“What about liability insurance in case someone claims your cookies made them sick?”
“Where are you going to get your customers?”
“How are you going to advertise?”
“How about utilities?”
“How much will it cost you to make a single cookie?”She stumbled through most of her answers and in exasperation said “You don’t seem excited about this idea”. She said she was really excited about the idea and was hoping I would get excited to. I told her I get excited when the companies I have invested in are making a lot of profit.The meeting was going nowhere and I couldn’t get through all of her emotions so I told her to get all of the information together then total up the monthly expenses with no salary for herself and come back and tell me how many cookies she needed to sell everyday just to pay the bills. She told me that as the owner she should get a salary. I agreed and said your salary will be paid from the profits so your income is virtually unlimited. Just put the numbers together and give me a call when you can tell me how many cookies you have to sell everyday just to pay the bills.Guess what? I never heard back from her. I was the one who rained on her parade with a harsh dose of reality.It takes a lot of courage to go into business for yourself. It’s not for the faint of heart and requires a 100% commitment. And in the beginning it requires you to take a realistic look at the facts without deluding yourself. If you are going to present your business plan to anyone else with the hopes of having them invest in your new venture, you better be ready for some really tough questions. The best way to prepare yourself for those types of questions is to not kid yourself when working up your business plan. As a final note don’t EVER tell a potential investor that there is no competition. They know better.
6 Tips For High Quality Natural Skin Care – For Free
Natural skin care products are top sellers in the skin care market. More and more people are recognizing that the chemicals used in big brand name skin care products are not good for us, or our skin, and turning to natural alternatives, both for skin care products, hair care products and cosmetics.Here’s 6 skin care tips for getting healthy good looking skin, for free. Because although the best natural skin care and anti aging products are spectacularly effective, there is more that you can do than just using organic skin care products.1. Improve your diet.Like it or not, our diet affects our entire body, and our skin. Our skin is an organ of our body like any other organ, and like the other organs our skin can get unhealthy from an unhealthy diet. But as everyone sees your skin it’s a highly visible result of a poor diet.This applies to all skin types, whether you have oily skin or dry skin or or any skin type, poor diet will affect the health, and look, of your skin. Skip the burgers and pizzas in favor of fruit and vegetables and your skin will look way better, and you’ll be healthier.2. Avoid big brand name cosmetics and skin care products. These products, including such things as hair care treatments, hair removal treatments, popular cosmetics, many facial and body care products and more contain chemicals that can both be harmful to your health and also damaging to your skin. Ironically, skin care products and cosmetics can actually cause skin problems. Junk your big brand name products.The author has personal experience with this. My young daughter was given traditional cosmetics by her ballet studio for her first ballet concert a few years ago, and immediately broke out in a nasty skin reaction. We now use our own (natural) cosmetics for her and there has been no repeat.3. Make yourself stick to a regular exercise routine. Exercise improves blood circulation, and this is good for your skin, and for your whole body. Exercise has so many benefits it’s hard to know where to start, and this includes improved skin health.4. Pay attention to getting plenty of beneficial essential oils in your diet. This includes omega 3 which comes from eating fish as well as some other foods. Omega 3 is good for your skin, and your overall health. You can get omega 3 from good (natural) supplements, but if you’re on a budget just find out which foods contain omega 3 and eat those. Do a little research and find a good source of omega 3 essential oil and include this in your diet regularly.5. Drink plenty of water. Your body, as well as your skin, needs to stay hydrated. If you don’t drink water this will impact your overall health as well as your skin health. Water is important for many things in your body, including skin health.6. Start dry brush exfoliation. It sounds complicated, but exfoliation is just using a soft, dry brush to gently brush your skin. Why would you want to brush your skin? Dry brush exfoliation helps remove the dead skin cells that all of us have on the surface of our skin.And you don’t just brush the skin on your face either, you should brush your entire body. It is done by gently brushing in small circles from your feet right up to your face. Dry brush exfoliation also helps improve your blood circulation in your skin, and lymph circulation.There’s 6 things you can do for free to help improve your skin beauty routine. In fact you can even save some money, for example fruits and vegetables are usually cheaper than burgers and pizzas. And if you regularly do these 6 things they will improve your skin health over time, and you will see the results. And your body will thank you for it with improved health overall.One last thing. Once you’ve junked your big brand name skin care products and cosmetics and hair and facial and body care products, find some high quality natural skin care products. They work better than the big brand name products (many of which do nothing at all), and they are made from safe non allergenic ingredients. Science is finding answers to skin aging and skin health, and they come from safe plant extracts such as shea butter and natural keratin.Stay health, stay fit and stay hydrated and your skin will do the same.